Thursday, November 8, 2007

Customer Profile


Now that you've identified your target market using demographic & psychographic data, post a sample customer profile for your business and respond to two of your classmates postings.

54 comments:

Shayna said...

-Ages 12-80
-Participates in outdoor activities
-Desires high quality equipment
-Wants affordable prices
-Lives in or around Berkshire/Newark Valley area
-Income ranges can vary

Chelsey said...

Sample Customer Profile For Simply Paridise.

- Individuals 15-37 years of age.
- Likes to get hair, nails, make-up, tanning, and massages.
- Wants all the above in good quality
- Amazing Prices
- Lives In Tioga OR Broome county
- Average Household Income: Ranges Vary

Chelsey said...

Shayna, Your business seems very nice, inxpencive, and convient.

Kaity said...

-Individuals 16-50
- Enjoys taking a day to have their hair pampered.
-Needs a good quality hair color/ cut
-Has a good amount of money
-Lives in the Binghamton area
-Ave. Household income: at least $55,000

bbenner09 said...

-Ages 16-65
-Looking for good food at an affordable price or people looking for a high quality, expensive dinner
-varying affordability ranges, focusing on the higher end
-lives in the greater Binghamton area
-Income ranges vary from almost nothing to a lot

Chelsey said...

Brian, your business sounds really interesting, i think that people would want to buy from you because, your inexpencive and the food is good quality, and you think it tastes good

Zylix said...

A profile of a gamer:

-Age 12 and older, though the optimal ages are 18-22 or 35-50.
-A large amount of disposible income and time.
-Social. Games are group activities.
-Enjoys competetive games as well as casual ones.
-Enojys the act of collecting.
-Location doesn't matter much. Most gamers will drive wherever they need to.

Based on these criteria, the best customers would be college students or older people who have good jobs.

FerrariFan91 said...

Ages:12(the youngest pilot ever)-as long as you pass all the tests, and can still hold the pilots license.
-want higher power, long range, more sports car like handling.

-live any where

income: fairly wealthy

bbenner09 said...

Bill,
Your business sounds like it will do well and you already have forseen a niche in the market for yourself. The only suggestion I have is that maybe you should target older, retired people to play in the middle of the day when everyone else is in work. That could open a whole new set of customers.

Shayna said...

Chelsey
Your business seems very nice and a pleasureable time and very a relaxing enviroment to be in.

Anonymous said...

-ages 21-60
- enjoys sports and food.
- wants high quality food and telivision.
- low prices.
- lives in tioga county.
- normal house hold income.

Shayna said...

Kaity,
Your business is a good idea and there arent really many higher class hair salons in our area where you can get a good quality cut or color!=]

FerrariFan91 said...

matt what would yo think of as "normal house hold income"?

bbenner09 said...

Matt
good description of who you would be serving but what about expanding your market to more than sports fans and drunks. Maybe you could go after a different crowd when football is in the offseason.

Zylix said...

To Kaity:

"- Enjoys taking a day to have their hair pampered."

A whole day? Really? Will enough people really be willing to take that much time for a haircut?

We have a very busy society. The faster something can be done, the better.

Anonymous said...

fred
I sence a tension between use.
but a normal income would be 35,000 to 45,000 dollars a year. i know it would be hard to do but you could set up learning simulations to get people more interested in your product. this might allow people to see what your product can do and they can spread th news of your product. just a thought pubechin

FerrariFan91 said...

Matt chill a bit ok? sims are a realy good I dea i could have them on my site, and then people could test fly the aircraft on line

Zylix said...

To Brian, about his comment on my profile:

You have a point about daytime business, but the elderly are hard to get interested if they weren't already gamers. People usually get into games when they're young, quit shortly after college, then come back after they have the money to continue. I need to target these people to get new customers and reignite old ones. Older gamers will find me without encouragement.

Ms. A said...

Shanya you did an excellent job identifying your target market.

Shayna said...
This comment has been removed by the author.
FerrariFan91 said...

Matt, is it even possible to make money, have low prices, AND high quality foods???
Fred

Courtney said...

-Individuals from 10 to 80
-anyone who enjoys relaxing, getting thier nails done, getting facials, or getting thier hair done
-individuals who want good quality and a day to relax
-affordable and reasonable prices
-individuals who live in NC or who vacation on the Outer Banks
-income varies

Rachel said...

-People of any age.
-People who loves desserts, specifically baked goods, and yummy beverages.
-People who wants clean and always good tasting foods and drinks.
-Resonable prices.
-Lives or visits New York City.
-Income will be well.

Anonymous said...

fred it is possiable to have high quality foods at low prices. if you know what you are doing when it comes to food you can make government surpluse taste good.

karli said...

-Indivisuals and families Ages 10-50
-People who are looking for a new stylish look
-Indivisuals who want to be in a comfortable space while enjoying their services at the salon
-People who desire a good outcome with their hair and a good relationship with their cosmetologist
-Lives in Broome,Tioga,Tompkins, Cortland,and surronding communities
-Average household income:Ranges may vary

karli said...

Shayna,
Sounds like a great business. I like how you have it set up for a variety of peoples income. I think that its great you will sell high quality equipment to everyone for an affordable price, we could really use something like that aroud here

karli said...

Bill,
Good idea. I think that gamers would enjoy your business. Hopefully the location you choose will be good for you. I am sure that people would enjoy the enviornment also.

Courtney said...

Rachel,
Your business sounds like a good idea. Also it looks like you have a good location for it.

Rachel said...

Courtney,

Your business seems very nice and afordable to go to. Also I love going to the Outer Banks, NC area, and I'm sure other people do so im sure you'll get some good ongoing business.

Courtney said...

Shayna,
your business sounds fun. Many people like outdoor activities so I'm sure you'll get good business.

Rachel said...

Shayna,

I think you'll get some great business, especailly putting your business out in the Newark Valley region. The idea of having high quality at an afordable price is great.

FerrariFan91 said...

Matt, HOW in the heck can you make gov. food taste good its like an oxymoron?

Anonymous said...

fred you have to add lots of beer and love to your product!

FerrariFan91 said...

Matt,
what if the people dont liike beer then what just add extra love??

Anonymous said...

-males/females ages 14-too old they cant move.
-want to get in shape.
-train for sport events.
-want to have good health.
-bodybuilders.
-generally live in the area of the business.
-RICH PEOPLE!!!!!!!!!!

Anonymous said...

matt i agree with you, all you need to make a person smile is some good eatin', low prices, LOVE in the air, and FREE BEER night!!!!!

Anonymous said...

fred i dont think they should let someone fly at 12 even if that is the youngest age someone became a pilot. I cant even drink till im 21, drive a car till im 16, so hell nobody should be able to fly a plane at 12.

FerrariFan91 said...
This comment has been removed by the author.
FerrariFan91 said...

Ryan, well aslong as you can reach the rudder pedals, see over the controls, and under stand all the maps. charts, and radio comunications then you can, and Im not complaining.

Anonymous said...

Customer Profile for Music Label
-groups from 16 to 30 years of age
-probably male
-participate in band and perform music
-looking for good representation
-want low royalty fees
-live in NYS

Anonymous said...

shayna,
ur cust. profile is good, ur business idea is great who isn't into hunting around here and u narrowed your customers down well

Anonymous said...

fred still it isnt right to fly at age 12, i could reach the pedals of a car at age 12, see fine, new how to drive. ill let you fly with the 12 year old, but for most other people it will be a problem most likely.

Anonymous said...

bill,
ur business idea is kewl and you seemed to have narrowed down ur customer profile successfully. I liked that you added in "disposible income and time". Your deffinitely right. though you may have a little competitiion in this area i believe that ur business could be successful.

FerrariFan91 said...

again Ryan, theyre single seaters not jet liners. so passengers are not an issue.

Anonymous said...

lalala lalalala lalalalalala lalala lalala lalalalalala im so tired... gangster tired
pce

Anonymous said...

good job brian

Anonymous said...

good job brian

Anonymous said...

word

Anonymous said...

word

Anonymous said...

i love food, a drink, so i will go to your bar woooopie.

Anonymous said...

bring da ding data ding ding ding, ding ding ding ding da ding ding ding ca ching

Anonymous said...

this class is so fun,
it makes me wanna run,
not just a short jog,
but the world length in the fog,
but to be honest this class is great,
more worksheets than food on a plate,
we have homework so much,
i feel like i need a crutch,
to end this little sayin,
im just gonna complain bout my achin,
good bye blogger

Kaity said...

Shayna,

Your business is definatly a smart idea. There aren't enough places around with simply hutning supplies. The town will thank you becasue you won't have to run all the way to Johnson city to get supplies.

:]

Kaity said...

Brian,

hey man. Whats good? I'm fabulous. so i like your customer profile. I think it builds solid foundation and will be a new kind of resturant that will satisfy peoples tastes.


:]